evidence that suggests that when you reported doing that, and we put all the controls in place, so education and age, all the tm ngs that might affect knowledge, your level of knowledge about the debates drops. that is, your ability to make at acurate distinctions drops -- >> how do you explain that? >> explain it because you're in fact being distracted. we all think we multitask well. and the best research says that we -- >> no longer. >> actually don't. >> i don't. >> and so, to the extent that you are focusing on something first, that commentary stream is framing things for you. so you're now seeing through someone else's lens or you're trying to create your own lens if you're the one who's tweeting, instead of engaging in the content. but secondly, you're being is distracted from the content. so as you're reacting, you're not processingseful se information. we have fundamentally, in this new social media environment, changed the way in which a discernible part of the population is absorbing content. and they're not getting as much out of the debates, we suect, ec as they might otherwise.